| How To Be Number One at Google,
Yahoo, or MSN Search
ARE YOU WORKING YOUR WEB SITE?
If not, you’re missing out. Think of your web
site as another sales channel, a way to develop leads
that you might not get otherwise.
A good business gets inquiries and leads through many
sources. You advertise, join trade associations and
chambers, work trade shows, knock on doors, make phone
calls, and ask for referrals. These are all valid ways
to grow your business and they take effort.
The same is true for your web site. Opportunities in
your industry are being exploited right now on the Internet
by a select few who know how to “Work their web
site” and there’s probably plenty of room
to grow. If you don’t have the time to do it yourself,
consider assigning one of your sharper office employees
to do it for you. It will very likely open your eyes
to significant opportunities that you are overlooking
today.
What are these people doing? Let me give you a few
ideas on how to find out. Here’s how:
1. Pay-Per-Click Search Services
How would you like to be one of the top listings at
Google or Yahoo? You can! It’s not free but it’s
a sure way to bring the exact qualified customers you
want to your web site. Both Google (www.google.com)
and Yahoo (aka www.overture.com)
have programs that allow you to pay for each click through
that comes through their sites.
These Pay-Per-Click programs are delivering highly
qualified prospects to hundreds of companies across
the nation. All you have to do is go to their web sites
and bid on the exact search terms (also known as “Keywords”)
where you want to appear at the top.
For example, if you are a realtor, you might want to
bid on the terms “Real Estate”. Of course
that combination of keywords could be expensive. However,
you’ll be surprised at how inexpensive it might
be to get the clicks from those people that are searching
for “Real Estate Southern California.” The
more specific your key word combinations are, the more
qualified those click through customers are. You can
learn all you need by just visiting the sites listed
above and spending some time there.
2. Creating More Content to Attract More Visitors
Get more visitors to your web site by writing articles
about your industry or profession. Did you know that
you could add articles to your web site? If we built
your site, it probably has a “resource”
or “links” page. We won’t charge you
to add articles there from time to time. Articles on
your web site bring more visitors because the search
engines give you more listings. Write an article from
time to time and submit it to us for posting on your
web site.
You can add or change your web site by going to:
www.personaweb.com/changes
It will ask you for a user name and password. Use
the following…
User = u s e r 1
Password = p a s s 1
3. Paying Attention to The Traffic On Your
Web Site
Look at your web site statistics and know where your
online traffic is originating. All of our customers
have access to a “stats page”. You can easily
see how many people are coming to your web site each
month. You can also see how they got there by checking
your stats. Give us a call or send us a short email.
We'll show you where to go online and supply you with
a password and user name so you can access these records
and see them for yourself.
Write to Joe at
Personaweb.com - Look for more ideas in our next
issue.
Personaweb.
909-606-9175
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