| Building a Quality Real Estate
Agent Web Sites
If you are a real estate agent and want to do well
with a web site, there are a few important things to
remember.
1. Your real estate agent web site should contain good
original content and information on the area that you
are marketing properties in. Your content should be
original and it should have plenty of the kinds of information
that your viewers would typically ask about.
2. There are a lot of web site developers that build
real estate agent template style web sites for realtors,
but what usually happens is that your site ends up reading
a lot like the other realtors in your area and your
customers / viewers end up seeing the same thing on
your site that they see on many other realtors in your
area.
3. The same thing applies to the look of your site.
Shop around for a web site designer that can give you
your own unique look. You want a designer that will
reflect your personal or business image. A real estate
agent web site should reflect your own look, feel, and
values.
4. Try to team up with other business people and/or
real estate agents who have web sites and offer links
to each other. You want to find people who are after
the same customers that you deal with but that don't
directly compete with you. If you can partner with successful
realtors in other cities and towns, that would be ideal
and you should link to each other's sites as well. Everyone
is using portals like Realtors.com. Why not break from
the pack.
We have built a site for Pam Wood at www.chinovalleyrealestate.com
. She's had good success bringing in new business through
her real estate agent web site.. We gathered information
on all the surrounding cities in our area and provided
links to that data directly on the site. You can see
an example of how we profiled each city here:
Example
of Chino City Profile
The Internet is an awesome way to build your real estate
business. If you do it right and break from the pack,
you can follow the hundreds of realtors around the country
who have made the web a big part of their business.
Just make sure that you follow these simple rules for
a successful real estate agent web site.
|
