We ran across this nice article
about how to increase your online conversion ratio...
How To Dramatically Improve Your Website's Conversion
By Dean Phillips
According to the so-called experts, a decent conversion
ratio is right around one percent. In other words, one
out of every one hundred visitors to your website converts
to a sale.
Personally, I think a one percent conversion ratio
sucks! My website consistently converts right around
ten percent. And so do a lot of my Internet marketing
collegues. I can assure you, the websites of superstars
like Marlon Sanders, Terry Dean and others convert a
lot higher than one percent.
Why? Well, besides knowing what we're doing, we're
also ultra-competitive and don't settle for mediocre
results. And with very few exceptions, a one percent
conversion ratio is mediocre.
Unless you're selling a big-ticket item and making
$100 or more per sale, it's extremely difficult to make
any real money with only a one percent conversion ratio.
Of course, there are exceptions to every rule, and
if your website is attracting mega traffic like Yahoo,
then obviously you can do quite well with a one percent
or lower conversion ratio.
But what if you don't have mega traffic--and most websites
don't. Then what? What if you're selling a $20 e-book
and you're only attracting a hundred visitors a day
to your website? With a one percent conversion ratio,
that means your website is making a measly $20 a day.
And believe me, that's much more common than you realize.
However, what if you could improve your conversion
ratio to five percent? All of a sudden, you're making
$100 a day with the same amount of traffic. Improve
your conversion ratio to ten percent and voila, that
$100 a day turns into $200 a day!
So, how do you go about improving your conversion ratio?
Well, the first thing you need to do is make sure you
have a trustworthy and credible website. People buy
from websites they trust.
For instance, is the design of your website up to par?
Is it easy to navigate, or are you using distracting
flash or stupid, meaningless graphics that don't mean
a damn thing and take forever to load? Simplify your
website. Get rid of the flash, graphics and pop-ups!
Do you have your own domain name, or does yours contain
names like, "Geocities", "Angelfire"
or "Tripod"? Be a professional. Get your own
Prove what you say. Back up your claims with cold,
hard, indisputable and verifiable facts?
Put your name, telephone number and street address
on your website?
Use authentic customer testimonials, complete with
first and last names? Just make sure you get your customers
Offer a fair and reasonable money-back guarantee? Thirty
days is good. Sixty or ninety days is better!
Make it easy for your customers to pay. And offer a
variety of payment options. I can assure you, if you're
using Paypal only, you're losing sales. There are a
lot of people out there, myself included that just won't
do business with Paypal. It's too much of a hassle!
And most importantly of all, you must have a powerful
sales letter. A strong and effective sales letter can
blast your earnings into the upper stratosphere!
YOU MUST HAVE A POWERFUL SALES LETTER!
If you aren't capable of writing that type of sales
letter, hire me to write it for you.
Follow the steps set forth in this article, and your
website's conversion ratio will improve dramatically!
Dean Phillips is an Internet marketing expert, writer,
publisher and entrepreneur. Questions? Comments? Dean
can be reached at mailto: [email protected]
Make Money Online! Internet marketing expert, Dean
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