On the Internet, things are different. Search marketing
is still one of the least expensive, most effective
methods of marketing a web site. There are a few reasons
why search marketing is especially effective.
Imagine if you owned a store that sold only red shoes.
Out of the people that pass by your store or that see
your advertisements, only a few would actually like
red shoes and fewer would want to buy red shoes. Marketing
with search engines creates the equivalent of ensuring
that only people that like red shoes will walk by your
store or look at your advertisements.
- Key Word Analysis
- Key Word Selection
- Copy Targeted to Keywords
- Search Friendly Pages
- Proper Submission
- Ongoing Metrics
The reason for this is that with search marketing,
it is the customer that chooses the
terms they are searching for. Only people that are interested
in red shoes are going to bother typing in a search
for them. These are generally good prospects (although
they could be competitors too).
We offer a suite of method products designed to raise
your profile in search engines and to help you to target
keywords that will help you get results. Be leery of
companies that promise top positions in search. No company
can guarantee top 40 positioning on keywords, however
there are acknowledged best practices and methods that
succeed and that increase your chances of achieving
a higher position. We can help you with that and we
will stay with you to measure our success.
Call us to discuss these ideas and programs.